Oracle Eloqua

Connect AI agents to Oracle Eloqua, Oracle's B2B marketing automation platform. Agents create and update contacts keyed on email address and browse campaigns, emails, custom objects, and shared contact lists through the Eloqua REST API.

8 actions Basic auth available

Oracle Eloqua website ↗ Platform Documentation ↗ Capability data verified 2026-07-28

A new lead is created in the CRM

List Contacts searches Eloqua by the lead's email address

Create Contact adds the person, keyed on email, when no match exists

When a match exists, the agent diffs the CRM's values against the Eloqua record field by field

Conflicting field values, a different company name, a changed title, wait for the marketing ops owner to pick the survivor

Update Contact applies the confirmed values, touching only the fields that changed

The marketing channel logs the new or updated contact with the source system

The contact's Eloqua ID writes back to the CRM record so future syncs skip the search

What This Integration Enables

Eloqua earns its place in enterprise B2B stacks by being the system where segmentation, scoring, and nurture logic actually live. The price of that depth is data ceremony: pod-specific hosts, contact IDs, and a contact database that is only as good as the systems feeding it. This connector absorbs the ceremony, discovering your account's API base automatically at login, so FlowRunner agents can do the part that matters: keeping the contact database current and pulling the asset inventory out for the people who govern it. - Sync leads captured anywhere into Eloqua as contacts, keyed on email - Keep contact records current when details change in the CRM or product, with conflicts surfaced instead of silently overwritten - Look up full contact profiles to enrich workflows with marketing data - Audit and report on campaigns, emails, custom object definitions, and shared contact lists - Reference existing contact lists to drive segmentation and downstream targeting logic In a platform where campaigns segment on field values, a careless write is a campaign event. That is why FlowRunner's [human-in-the-loop](/concepts/human-in-the-loop) step guards the update path. Scope honesty, stated plainly: this connector manages the contact database and reads the asset inventory. It does not activate campaigns or send emails, and that is deliberate. Eloqua's campaign canvas is where marketers govern execution, and the highest-leverage automation target in most Eloqua shops is not sending more, it is the unglamorous contact-data upkeep that determines whether what sends is aimed correctly.

Without FlowRunner

Two databases, two truths The CRM and Eloqua each hold a version of every person, and campaigns segment on whichever one synced last

New leads wait for the batch Leads captured elsewhere enter Eloqua on the integration's schedule, and the first nurture touch lands days late

Asset inventory lives in the platform Auditing campaigns, emails, and lists means clicking through Eloqua screens and pasting into a spreadsheet

With FlowRunner

One reconciled record Agents key on email, diff conflicting fields, and a person picks the survivor before anything overwrites

Leads flow in as they arrive New contacts are created within minutes of capture, so scoring and nurture start while the interest is real

Assets export themselves Agents sweep campaigns, emails, custom objects, and lists into reporting tools on a schedule

Use Case Scenarios

CRM leads that reach nurture the same hour

A lead is created in [Salesforce](/integrations/salesforce). The agent searches List Contacts by email, calls Create Contact for genuinely new people, and posts the arrival to [Slack](/integrations/slack) so marketing knows the pipeline is feeding. The lead enters Eloqua's scoring and nurture machinery while the form fill is still warm, instead of waiting for the nightly batch that runs after the buying committee has moved on.

The segment export that never touches a CSV button

Marketing ops needs the quarterly review of what actually exists in the instance. On a schedule, the agent pages through List Campaigns, List Emails, List Custom Objects, and List Contact Lists, and writes the inventory to [Google Sheets](/integrations/google-sheets): asset names, IDs, and counts, one tab per asset type. Duplicate campaign names and orphaned lists surface in the digest. The governance review starts from a live inventory, not from whoever exported last.

Title changes that do not silently rewrite history

A person's details change in the CRM: new company, new title. The agent pulls the Eloqua record with Get Contact, diffs it against the incoming values, and applies clean changes with Update Contact, only the supplied fields, nothing else touched. Where the two systems disagree in ways that would move the contact across segment boundaries, the diff goes to a person first. The contact database converges on truth without a batch job bulldozing either side.

Human-in-Loop Highlight

Update Contact changes the field values that Eloqua's live segments and campaign entry conditions evaluate, which means a write to one contact record can silently change which nurture track that person is on, which emails they receive next, and which lead score the sales team sees. Multiply that by a sync flow and a bad mapping rewrites thousands of records in an afternoon, with no error message, because every API call succeeded. So FlowRunner sync flows never resolve conflicts on their own. Clean, additive changes flow through; a conflicting overwrite stops with the evidence: "CRM says company is Meridian Group, Eloqua says Meridian Health, 340 records show this pattern. Campaign segments filter on company. Overwrite, keep, or flag for cleanup?" The marketing ops owner answers once, the agent applies the rule to the batch and logs every changed record. The writes run at machine speed; the decision about which system is telling the truth stays human.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via email

Human decides

Agent resumes with decision

Agent Capabilities

8 actions

Contacts

List Contacts Retrieves contacts with keyword search across email and name fields and page-based pagination, in Eloqua's standard list envelope. The match step before every write.
Get Contact Retrieves one contact by its Eloqua contact ID, with standard fields and field values. The evidence read behind conflict diffs.
Create Contact Creates a contact with email as the required unique key, returning the assigned contact ID. The intake write for leads captured outside Eloqua.
Update Contact Updates a contact by ID, changing only the supplied fields. The operation this page's human gate exists for when values conflict.

Campaigns

List Campaigns Retrieves campaign assets with keyword search and pagination. The inventory read for governance and reporting.

Emails

List Emails Retrieves email assets with keyword search and pagination. Used to audit what exists and what campaigns reference.

Custom Objects

List Custom Objects Retrieves custom object definitions, the CDO structures that store supplemental data linked to contacts. The schema view for integration planning.

Contact Lists

List Contact Lists Retrieves shared contact lists, the static groupings used for segmentation and campaign targeting. The reference read for downstream targeting logic.

Frequently Asked Questions

What can FlowRunner do with Oracle Eloqua?

FlowRunner agents can run List Contacts, Get Contact, and Create Contact in Oracle Eloqua, plus 5 more actions.

Does connecting Oracle Eloqua to FlowRunner require OAuth?

No. Oracle Eloqua connects to FlowRunner with basic authentication (a username and password), no OAuth flow required.

Can Oracle Eloqua trigger a FlowRunner workflow automatically?

Oracle Eloqua doesn't currently expose triggers in FlowRunner. It connects as an action step inside workflows started by another trigger.

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