Encharge
Email MarketingDrive Encharge marketing automation from your flows. Agents upsert people by email, apply and remove tags for segmentation, track product events on a contact's timeline, and enroll contacts into onboarding, nurture, or re-engagement flows.
What This Integration Enables
Encharge is marketing automation built for SaaS, which means its flows are only as smart as their picture of what users actually do in the product. That picture does not build itself. FlowRunner agents are the pipeline: they upsert people keyed on email so profiles never fork, write product events onto the contact timeline where flows can react to them, and keep tag-based segmentation synchronized with billing and usage instead of with someone's memory. And when a workflow reaches the step that starts a sequence of emails, the enrollment decision gets a named owner. - Upsert signups and leads with Create or Update Person, merging custom fields onto the profile without forking contacts - Stream product milestones through Track Event so onboarding and expansion flows trigger on real behavior - Drive tag-based segmentation in both directions, adding and removing tags as lifecycle stages change - Export and audit the contact base with List People on a schedule - Gate flow enrollment behind [human-in-the-loop](/concepts/human-in-the-loop) review whenever a sequence reaches a customer
Without FlowRunner
With FlowRunner
Use Case Scenarios
Onboarding that starts the second the trial does
A new trial account is created in the app. The agent calls Create or Update Person with the user's name, company, and plan, then Track Event records "Signed Up" with the plan and source as properties. Add Tags applies trial and tier tags, and Encharge's own tag-based enrollment drops the contact into the onboarding flow. The first email references the plan they actually chose, because the profile was complete before the flow started, not enriched three days later.
The upgrade moment reaches every system that cares
A subscription upgrade lands in [Stripe](/integrations/stripe). The agent resolves the customer with Get Person By Email, fires Track Event with "Upgraded Plan" and the new tier, then calls Remove Tags to clear the trial tag and Add Tags to set the paid tier. The trial nurture stops being relevant and the expansion flow becomes eligible, both as a side effect of tags that now tell the truth. The growth team gets a [Slack](/integrations/slack) note naming the account, because an upgrade is also a signal a human might want to act on.
The monthly segment census
Once a month, an agent pages through List People and writes the contact base to [Google Sheets](/integrations/google-sheets): tags, key fields, and counts per segment. The report surfaces drift a flow would silently act on, contacts tagged both trial and paid, enterprise leads missing an owner field, a re-engagement tag left on someone who came back months ago. The team fixes the truth before the automation acts on the fiction.
Human-in-Loop Highlight
Enroll In Flow is the action on this page with a blast radius. The person enters the flow immediately and its automation steps begin: not one email but a sequence, each step reaching a real inbox on a schedule nobody revisits once it starts. Aim it at the wrong cohort and the damage compounds daily. The classic failure is the win-back flow, discount included, enrolled onto a list that accidentally contains active, paying customers: you have now emailed your happiest users a reason to ask for a cheaper price. So FlowRunner agents stage instead of launch. The cohort arrives tagged and documented: "47 accounts inactive 30 days, 3 excluded for open tickets, 1 excluded mid-renewal. Enroll the remaining 43 in Re-engagement Q3?" The growth lead scans the names, removes the account their CSM called yesterday, and approves. The agent enrolls, and every sequence that reached a customer traces back to a person who said go.
Agent Capabilities
7 actionsPeople
3- List People Retrieves a page of contacts with free-text search across name and email, plus offset and limit pagination. The export and audit step behind the monthly census.
- Get Person By Email Looks up a single contact by exact email, returning profile fields, tags, and identifiers, or an empty result when no one matches. The resolution step that runs before every update, event, and enrollment.
- Create or Update Person Upserts a contact keyed on email, setting standard fields directly and merging any custom fields onto the profile. The default write for every sync, because it cannot fork a contact.
Tags
2- Add Tags Adds one or more tags to a person by email, preserving existing tags. The staging mechanism for segmentation and tag-based flow enrollment.
- Remove Tags Removes only the specified tags from a person, leaving the rest intact. The half of segmentation most teams skip, which is why agents own it.
Events
1- Track Event Records a named activity event with optional structured properties on a person's timeline. The bridge that lets product behavior, signups, upgrades, milestones, drive marketing flows.
Flows
1- Enroll In Flow Enrolls a person into a specific flow by ID, starting its automation steps immediately. The launch button this page's human gate exists for.
Frequently Asked Questions
What can FlowRunner do with Encharge?
FlowRunner agents can run List People, Get Person By Email, and Create or Update Person in Encharge, plus 4 more actions.
Does connecting Encharge to FlowRunner require OAuth?
No. Encharge connects to FlowRunner with an API key, no OAuth flow required.
Can Encharge trigger a FlowRunner workflow automatically?
Encharge doesn't currently expose triggers in FlowRunner. It connects as an action step inside workflows started by another trigger.
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