Drip

Connect AI agents to Drip, the ecommerce CRM and email marketing platform. Agents upsert subscribers by email, apply and remove tags, record ecommerce events, enroll people in email series campaigns, and read campaign and workflow lists for reporting.

11 actions Basic auth available

Drip website ↗ Platform Documentation ↗ Capability data verified 2026-07-27

A new order settles in the storefront

Create or Update Subscriber upserts the customer by email with order-derived custom fields

Record Event logs "Placed an order" with the order value and product properties

Agent evaluates whether this purchase crosses the threshold for the VIP nurture track

The lifecycle marketer approves enrollment changes for customers already mid-sequence, because stacking a second series on someone three emails into a launch flow reads as spam, not attention

Subscribe to Campaign enrolls approved customers in the post-purchase series

Apply Tag marks the segment so Drip's own automations pick up from there

The day's enrollment and tagging summary posts to the marketing channel

What This Integration Enables

Drip's automation engine is only as good as the signals reaching it, and in most stacks those signals arrive by CSV, late. This connector makes FlowRunner agents the signal path: they upsert subscribers by email so records never duplicate, apply and remove tags that Drip automations key on, record ecommerce events with arbitrary properties, enroll people in email series campaigns, and read campaign and workflow inventories for reporting. The premise: the email platform should be a projection of what actually happened in the business, not a parallel database someone maintains. Agents keep the projection current; humans decide what gets sent and what gets erased. Segments built on projected truth convert differently than segments built on last quarter's import. - Upsert customers and leads from stores, forms, and CRMs without duplication - Tag and untag subscribers to drive segmentation and trigger automations - Record purchases, logins, and product views as events with properties - Enroll subscribers in series campaigns, with double opt-in where required - Execute unsubscribe and deletion requests on a compliance clock

Without FlowRunner

The list drifts from reality Store, CRM, and email platform each hold a different version of who the customer is and what they bought

Behavioral flows starve Drip automations built on events never fire because nothing feeds the events in

Opt-outs are a support ticket Deletion and unsubscribe requests sit in a queue while the clock on them runs

With FlowRunner

Email is downstream of truth Every order, signup, and status change upserts the subscriber and records the event the same hour

Automations run on real behavior Purchases, logins, and milestones arrive as events with properties, and the flows built on them actually trigger

Opt-outs execute with proof Unsubscribes run immediately and permanent deletions run after a person confirms scope

Use Case Scenarios

Order to lifecycle email in one motion

A new order fires from [Shopify](/integrations/shopify). The agent calls Create or Update Subscriber with the buyer's email, name, and custom fields for order count and lifetime value, then Record Event with "Placed an order" and the cart contents as properties. Drip's behavioral automations take it from there: the first-purchase flow for new names, the replenishment reminder for repeat ones. The marketing team builds flows; the agent guarantees the flows have fuel.

Paid conversion, tagged and enrolled

When a subscription payment succeeds in [Stripe](/integrations/stripe), the agent applies the "paying-customer" tag with Apply Tag, removes "trial" with Remove Tag, and calls Subscribe to Campaign to start the onboarding series, resolved against the live list from List Campaigns. Because Apply Tag and Subscribe to Campaign are upserts, the flow works even when billing knew about the customer before marketing did. Segments stop lying about who pays.

The opt-out that actually closes

A deletion request arrives through the privacy inbox. The agent calls Get Subscriber to capture the record's state for the compliance log, runs Unsubscribe Subscriber immediately so mailings stop while review happens, and stages Delete Subscriber for confirmation. Once the privacy owner confirms the requester's identity matches the record, the deletion executes and the confirmation, with timestamps, is filed to [Google Sheets](/integrations/google-sheets). The request closes in hours with evidence, not in weeks with apologies.

Human-in-Loop Highlight

Delete Subscriber removes the record entirely and cannot be undone: tags, custom fields, event history, lifetime value, gone. That is exactly right for a verified erasure request and exactly wrong for a typo, and an agent cannot always tell which one it is holding, because the difference lives in identity verification, not in the data. So FlowRunner flows stage every permanent deletion behind a person: the agent presents the record, "[email protected], subscribed 2023, 41 events, lifetime value on file, deletion requested via privacy form", and the privacy owner confirms the requester is the record holder before the irreversible call runs. Unsubscribe Subscriber, which is reversible and retains the record, runs without ceremony the moment the request lands. Speed where mistakes are cheap, judgment where they are permanent, and a compliance log that shows both happening on time.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via preferred channel

Human decides

Agent resumes with decision

Agent Capabilities

11 actions

Subscribers

List Subscribers Retrieves subscribers with filtering by status, tag, subscription date range, and custom field value, with paging metadata. The read behind segmentation exports and audits.
Get Subscriber Fetches one subscriber by Drip ID or email: status, tags, custom fields, lifetime value, and timestamps. The evidence capture before any consequential change.
Create or Update Subscriber Upserts a subscriber matched on email, setting custom fields, tags, time zone, and subscription status. The default write for sync flows, because it cannot duplicate.
Unsubscribe Subscriber Stops all mailings, series and broadcasts, while retaining the record. The reversible half of opt-out handling, safe to run immediately.
Delete Subscriber Permanently deletes the subscriber record. Cannot be undone, which is why FlowRunner flows gate it behind identity confirmation.

Events

Record Event Records a custom event with arbitrary properties against a subscriber, "Placed an order", "Logged in", powering behavioral flows and workflow triggers.

Campaigns

List Campaigns Retrieves email series campaigns filtered by status, with IDs, names, and subscriber counts. The lookup behind enrollment steps.
Subscribe to Campaign Enrolls an email address in a series campaign, with optional custom fields, time zone, and double opt-in, creating the subscriber if needed. The write that starts a sequence landing in a real inbox.

Workflows

List Workflows Retrieves automation workflows with ID, name, and state, for reporting and for resolving IDs used elsewhere.

Frequently Asked Questions

What can FlowRunner do with Drip?

FlowRunner agents can run List Subscribers, Get Subscriber, and Create or Update Subscriber in Drip, plus 8 more actions.

Does connecting Drip to FlowRunner require OAuth?

No. Drip connects to FlowRunner with basic authentication (a username and password), no OAuth flow required.

Can Drip trigger a FlowRunner workflow automatically?

Drip doesn't currently expose triggers in FlowRunner. It connects as an action step inside workflows started by another trigger.

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