PushEngage

What This Integration Enables

Web push is the bluntest instrument in the marketing stack: it appears on top of whatever the subscriber is doing, uninvited, with no inbox to soften it. Used precisely, that immediacy is the point, an order update or a restock alert that arrives the moment it matters. Used lazily, it is how sites train users to revoke permission. FlowRunner agents push the channel toward precision: they enrich subscriber profiles with behavioral attributes from the rest of the stack, size and target segments before sending, and put a person in front of every send that could interrupt thousands of screens. - Send immediate web push notifications, with optional hero image, to all subscribers or a targeted segment - Size audiences before launching, with total and per-segment subscriber counts - Enrich subscriber profiles with custom attributes for segmentation and personalization - Remove specific subscribers by device token when consent or accounts end - Inspect segments and drip campaigns to inform targeting decisions The channel's power to interrupt is exactly why FlowRunner's [human-in-the-loop](/concepts/human-in-the-loop) gate sits on the send path. The enrichment side deserves equal billing. A push subscriber base with no attributes can only ever be blasted; one where every purchase, survey answer, and site event lands as an attribute becomes a set of precise audiences. Because Add Subscriber Attributes overwrites keys it touches, FlowRunner agents write namespaced attribute keys per source, so the store's data never clobbers the survey's, and the segments built on both stay trustworthy.