Metricool
Social MediaSchedule and measure social content through Metricool. Agents discover connected brands, create and audit scheduled posts across networks like Instagram, LinkedIn, and TikTok, and pull follower and engagement analytics for dashboards.
What This Integration Enables
Metricool's job is to be the one place a brand's social presence gets scheduled and measured, and this connector makes that place programmable. FlowRunner agents discover the brands connected to an account, audit what is queued in any date window, schedule posts across up to nine networks in one call, and pull follower, engagement, reach, and impression metrics for reporting. The interesting design choice is in Create Scheduled Post: it can auto-publish at the scheduled time, or save as a draft. That toggle is where orchestration discipline lives, because a draft is a suggestion and an auto-published post is a public statement. - Turn intake forms, spreadsheets, and generated copy into scheduled posts without manual re-entry - Audit a brand's queue by date range before adding to it, so campaigns do not collide - Feed dashboards with per-network analytics on a schedule instead of by screenshot - Route every auto-publish decision through a person via [human-in-the-loop](/concepts/human-in-the-loop) review
Without FlowRunner
With FlowRunner
Use Case Scenarios
Intake form to reviewed queue
A marketing team collects campaign requests through [Typeform](/integrations/typeform). When a response arrives, the agent polishes the copy with the team's prompt conventions, calls List Brands to resolve the right blogId, and checks the requested slot with List Scheduled Posts. If the slot is clear, Create Scheduled Post queues a draft with auto-publish off and posts the preview to [Slack](/integrations/slack). The social lead approves or edits, and only then does the post get scheduled to publish. The requester never touches a scheduler, and nothing reaches a public feed unreviewed.
The weekly analytics pull nobody runs by hand
Every Monday, an agent iterates the brands from List Brands and calls Get Analytics per connected network for the trailing week. Followers, engagement, reach, and impressions append to a per-brand tab in [Google Sheets](/integrations/google-sheets), and the agent compares each number to the prior week. Movements beyond the team's thresholds go to the channel with the network and metric named. The month-end deck pulls from the sheet, and the screenshot ritual is retired.
Agency queue audit across client brands
An agency manages a dozen client brands in one Metricool account. Each morning an agent walks List Brands, then runs List Scheduled Posts for the next 72 hours per brand. It flags gaps where a client has nothing queued, collisions where two posts target the same network within an hour, and drafts still awaiting approval inside 24 hours of their slot. The account manager gets one digest instead of twelve dashboard checks, and decides what to fill, move, or chase.
Human-in-Loop Highlight
Create Scheduled Post with auto-publish on is a commitment: at the scheduled minute, the text and media go live on every selected network under the brand's name, and a retraction on Instagram or LinkedIn is a public event of its own. So FlowRunner workflows treat the auto-publish flag as the gate. Agents draft at machine speed, attach media, pick slots, and check the queue for collisions, but the version that publishes is the version a person approved, and the approval happens with the full preview in front of them: copy, image, networks, and time. A wrong number in a pricing announcement or a client post scheduled to the wrong brand's blogId is cheap to catch as a draft and expensive to catch in a screenshot someone else took.
Agent Capabilities
4 actionsBrands
1- List Brands Lists the brands connected to the Metricool account, each with the numeric blogId that scopes every scheduler and analytics call. The discovery step that keeps multi-brand workflows pointed at the right client.
Scheduler
2- List Scheduled Posts Lists scheduled and published posts for a brand within a date range, with each post's text, target networks, publication date, and status. The audit step behind collision checks, approval chases, and coverage reports.
- Create Scheduled Post Schedules a post for a brand across one or more connected networks, with text, optional media URLs, a timezone-aware publication time, and a choice between auto-publish and draft. The write this page's human gate exists for.
Analytics
1- Get Analytics Retrieves aggregated metrics for a brand's connected network over a date range: followers, engagement, reach, and impressions where the network provides them. The feed behind dashboards, weekly digests, and threshold alerts.
Frequently Asked Questions
What can FlowRunner do with Metricool?
FlowRunner agents can run List Brands, List Scheduled Posts, and Create Scheduled Post in Metricool, plus 1 more action.
Does connecting Metricool to FlowRunner require OAuth?
No. Metricool connects to FlowRunner with an API key, no OAuth flow required.
Can Metricool trigger a FlowRunner workflow automatically?
Metricool doesn't currently expose triggers in FlowRunner. It connects as an action step inside workflows started by another trigger.
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